In today’s housing market, prospects understand that time is valuable when it comes to making a purchasing decision. We had to innovate and seek new ways of working in order to fill our homes quickly and to provide a better experience to prospective buyers and renters.” Centralize sales and marketing efforts in a single platform to better support scaling a fast-growing businessĪs Havenpark quickly scaled to over 250 employees across 85 locations, the growing number of leads and deals in progress made it increasingly challenging to ensure a consistent and seamless experience for prospective buyers and renters. “We planned to add several thousand homes to our portfolio very quickly. Ramie Rajabi, President of Havenpark Communities, describes the situation: Havenpark explored several CRM and Marketing Automation platforms to support its efforts and ultimately decided that HubSpot best met the company’s needs. Increase transparency and visibility across the deal cycle to drive better data-driven business decisions.Streamline ways of working to increase deal volume and decrease deal cycle time-to-close. Automate lead generation and management activities across the deal cycle to drive better engagement with prospects.Centralize sales and marketing efforts in a single platform to better support scaling a fast-growing business.There was limited visibility into the deal pipeline which hampered efforts to better forecast demand for affordable housingįor Havenpark to be successful in delivering on its commitments, it required a fundamental shift in how the company approached sales and marketing efforts.Sales motions varied from representative to representative and were mostly manual/ad-hoc in nature.Sales and marketing activities were almost entirely executed locally at the community-level.Havenpark has a distributed/decentralized workforce.Havenpark acquired and managed over 85 communities across the country since 2015, and committed to adding several thousand affordable housing units to its portfolio in a short time period. Havenpark recognized that when properly managed, Manufactured Home Communities can be a part of the solution to the affordable housing crisis in America. This supply-demand imbalance has caused chronic, severe housing shortages among unsubsidized lower-middle-income households. However, during that same period, the supply of unsubsidized, affordable housing has been virtually eliminated from many parts of the country. The demand for affordable housing across America has been steadily increasing over the last decade. Demand exceeds supply: The need to add affordable housing units quickly
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